Upcoming Webinar | Getting Your Tours Ready for Peak Season

Date: 15 April 2026
Time: 14:00 BST | 15:00 CEST | 9:00 EDT

Summer is the busiest time of year for audio tours. Travellers are planning trips, booking experiences, and looking for ways to get more out of the places they visit. Your tour’s quality and visibility matter most precisely when demand is at its highest.

If you’ve published a tour in the last few years and haven’t revisited it recently, this webinar is for you.

Routes change, attractions close, photos age, and listeners notice. A tour that felt current when you first published it may have small but meaningful gaps by now. These things have a real impact on sales, ratings, and how your tour performs in search. But you don’t need a blanket overhaul of your tours, just a targeted refresh.

In this webinar, Gary Morris, VoiceMap’s Head of Content, will walk you through a practical, focused approach to the updates that actually have an impact, including: tour content and testing, photos and presentation, your publisher profile, reviews, and reseller distribution.

We’ll also touch on getting footage for social media, but it’s a topic we’ll cover in much more depth in a dedicated webinar on tour promotion in May.

The webinar is open to anyone, but you need to RSVP here to receive the Google Meet link.

We’ll share the webinar recording on YouTube and our blog, in case you’re unable to attend or would like to revisit the key moments.

Published by

Heléne Botha

LinkedInHeléne is VoiceMap's Community Manager, working with a global network of over 750 publishers to help them promote and distribute their tours. With a Master's in Human Ecology and postgraduate studies in Sustainable Development, she brings academic insight into how people interact with urban spaces. Seven years teaching English in China and South Africa honed her communication and editing skills, while her research in urban ecology and human geography informs her approach to place-based storytelling—giving her unique expertise in creating content that authentically connects travellers with destinations.

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