Author Archive: Lisie Vercuiel

Lisie Vercuiel

Lisie is a Key Account Manager at VoiceMap, where she oversees relationships with the platform's top-tier publishers. She has 10 years of experience in project management across the UK and South Africa and has worked with major brands including Meta and Google, delivering everything from web builds and campaigns to large-scale events and brand identities. Her cross-industry experience—spanning travel, tech, design and e-learning—gives her a practical understanding of content strategy, partnerships, and how to scale creative projects across different markets and audiences.

When Should You Book a Self-Guided Audio Tour Instead of a Group Tour?

I still remember standing outside Brandenburg Gate on a sweltering July afternoon, trapped in a crowd of twenty strangers while our guide launched into his seventh “hilarious” anecdote about German efficiency. I‘d booked this group tour a month in advance. It was the only slot available during my brief window in Berlin. When, halfway through the tour, I realised we were way behind schedule, there was no escaping. By the time we reached Checkpoint Charlie, I had a dozen unanswered questions and the sinking feeling that I was only skimming the surface of what Berlin had to offer.

If you‘ve also experienced a never-ending guided tour, I‘d like to offer an alternative: self-guided audio tours like the ones we help people create at VoiceMap. That includes over 20 in Berlin.

If I‘d known about this option during my trip to Berlin, I could have explored at my own pace for a fraction of the price, blending into the city with a pair of headphones – not following a guide‘s umbrella.

In this blog post, I‘m going to explain what sets VoiceMap’s self-guided audio tours apart from traditional guided tours. And maybe, by the end, you‘ll be keen to give one a try.

Audio Tour Case Study | Creating exceptional self-guided audio tours at scale

Context Travel has become one of VoiceMap’s largest publishers, with 90 self-guided tours across 17 countries at the time of writing. But, when the company first looked into offering audio guides, they faced a fundamental question.

Context Travel’s core product is small group or private tours guided by academic experts. It’s a high-end customer experience that cost hundreds of dollars. Could they create self-guided audio tours that matched their standards while also scaling quickly to meet demand?

When Context Travel started working with VoiceMap, they appointed a member of their team to handle the mapping, script editing, and recording for each tour. They soon realised this was an unnecessary cost, and they could trust us to work directly with Context Travel’s experts.

The company was also concerned about experts mapping their tour’s route themselves. These were art historians and archaeologists who wanted to share their expertise, not spend time learning fiddly tech. This problem was solved with MapMaker, VoiceMap’s easy-to-use mapping tool, combined with hands-on support from our team. The results speak for themselves: VoiceMap now manages the full production process and has delivered 90 tours for Context Travel with an average rating of 4.5 stars.

Freelance Job: Audio Tour Script Writer for Cape Town’s Historic Centre

We are looking for a writer to develop the script for an engaging audio walking tour that brings Cape Town’s City Centre to life. The script should capture the authentic energy of its buzzing streets, sharing its history, culture and local insights. The content should appeal to tourists while respecting local perspectives. The narrative voice should be knowledgeable, entertaining, refreshingly honest and genuinely passionate about sharing the city’s secrets.