Context Travel has become one of VoiceMap’s largest publishers, with 90 self-guided tours across 17 countries at the time of writing. But, when the company first looked into offering audio guides, they faced a fundamental question.
Context Travel’s core product is small group or private tours guided by academic experts. It’s a high-end customer experience that cost hundreds of dollars. Could they create self-guided audio tours that matched their standards while also scaling quickly to meet demand?
When Context Travel started working with VoiceMap, they appointed a member of their team to handle the mapping, script editing, and recording for each tour. They soon realised this was an unnecessary cost, and they could trust us to work directly with Context Travel’s experts.
The company was also concerned about experts mapping their tour’s route themselves. These were art historians and archaeologists who wanted to share their expertise, not spend time learning fiddly tech. This problem was solved with MapMaker, VoiceMap’s easy-to-use mapping tool, combined with hands-on support from our team. The results speak for themselves: VoiceMap now manages the full production process and has delivered 90 tours for Context Travel with an average rating of 4.5 stars.
Continue reading Audio Tour Case Study | Creating exceptional self-guided audio tours at scale