Publish a tour at one of the attractions or destinations listed below by 31 March 2026 and you’ll earn 80% royalties through the end of June 2026. You’ll also receive $200 USD in marketing support, including a free Viator listing, a boosted Instagram Reel, and Google Things to Do ads.
Through our royalty programme earlier this year, we added tours in 36 new destinations, with many creators producing multiple tours. Some, like A History of Italy Podcast and Mark Whiteley in Portugal, published four tours each across different cities.
Some of the top-performing destinations included Ålesund, Norway, Messina, Italy, and Birmingham, UK. These tours quickly found their audience, with publishers often receiving their first royalty payments within just a few weeks – particularly in smaller cities and port towns where there’s steady visitor demand but limited guided tour options. For 2026, we’re expanding the programme to include popular attractions and themed tours as well.
Update 4 April 2026: Please note that we’re no longer accepting sign-ups for this year’s Royalty Programme.
Themed tours, popular attractions and key destinations
The list for 2026 is divided into two categories: popular attractions or themed tours, and strategic destinations where data shows existing demand.
We identified popular attractions that see high visitor numbers but don’t yet have a VoiceMap tour. And included themed tours – these consistently perform well on online travel agents because they offer the in-depth storytelling and unique experiences that listeners are looking for.
Our list includes destinations where we see proven demand from existing VoiceMap users based on their app activity, but where we don’t currently have tours available. These often are port towns with steady tourism but underserved tour markets – places that see constant cruise ship arrivals and independent travelers, creating reliable demand for self-guided audio tours.
How to Qualify
Your tour must be in one of the destinations or attractions listed below.
You need to complete a short form, sharing your tour’s destination and the email address linked to your VoiceMap account. You’ll find that form here.
You must publish your tour by March 31, 2026.
What You’ll Receive
Royalties of 80% instead of the standard 50% or 65% until 30 June 2026. That’s a period of three months, starting in April, if you publish at the end of March. If you publish earlier, you’ll get 80% for the period before 31 March too. If you publish later than 31 March 2026, you would still only receive increased royalties until 30 June.
Marketing support worth an estimated $200. This includes:
- A free Viator listing, making your tour available on TripAdvisor, Expedia and Booking.com. Free Viator listings are only normally available to publishers on a paid plan. (Viator’s restrictions do sometimes prevent us from listing tours, but this is extremely rare.)
- A social media post published by VoiceMap. This can be either a carousel post or tour reel. We’ll boost the post to a targeted audience of frequent travellers in key markets on Instagram. You’ll need to record the footage or take the images yourself, but we’ll help you by providing a list of shots that work best. We’ll take it from there, with professional video editing, sound design and visual effects.
- Google Things to Do advertisements. These appear in Google Searches and on Google Maps when people search for both the places linked to your tour and the tours in your destinations overall.
List of themed tours and attractions
- Grand Canyon National Park, Arizona, USA
- Niagara Falls, USA/Canada
- Giza Pyramids, Cairo, Egypt
- Game of Thrones Tour, Dubrovnik, Croatia
- Louvre Museum, Paris, France
- Normandy D-Day Beaches, Normandy, France
- Hiroshima Peace Memorial, Hiroshima, Japan
- Anne Frank Walking Tour through the City’s Jewish Quarter, Amsterdam, Netherlands
- Dachau Concentration Camp Memorial Site, Munich, Germany
- Auschwitz-Birkenau Memorial and Museum, Oświęcim, Poland
- British Museum, London, UK
National Gallery, London, UK- Natural History Museum, London, UK
- Victoria and Albert Museum, London, UK
- Somerset House, London, UK
- National Portrait Gallery, London, UK
- Christmas Lights Tour, London, UK
- London Street Art / Banksy Tour, London, UK
- Thames Boat Tour, London, UK
- Abbey Gardens, Bury St Edmunds, UK
- Stonehenge, Wiltshire, UK
- Loch Ness, Scottish Highlands, UK
- Belfast Troubles Tour, Belfast, UK
List of key destinations
- Calgary, Canada
- Halifax, Canada
- Tallinn, Estonia
- Lyon, France
- Stuttgart, Germany
- Rhodes, Greece
- Corfu, Greece
- Trieste, Italy
- Turin, Italy
- Marrakesh, Morocco
- Sintra, Portugal
- Cascais, Portugal
- Tenerife, Spain
- Phoenix, USA
- Salt Lake City, USA
- Sedona, USA
- Flagstaff, USA
- Miami, USA
- Tampa, USA
- Fort Lauderdale, USA
- Palm Beach, USA
- Houston, USA
- Norfolk, USA
do you need to live in one of these locations to create a tour?
Hi Cathleen, no, you don’t need to, but you do need to be able to test the tour on location. We often have publishers who create tours in nearby destinations and then take a short trip to complete the testing phase.