Freelance Job: Audio Tour Script Writer for Cape Town’s Historic Centre

We are looking for a writer to develop the script for an engaging audio walking tour that brings Cape Town’s City Centre to life. The script should capture the authentic energy of its buzzing streets, sharing its history, culture and local insights. The content should appeal to tourists while respecting local perspectives. The narrative voice should be knowledgeable, entertaining, refreshingly honest and genuinely passionate about sharing the city’s secrets. 

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Orwell, Hunter S, Japan’s microseasons, and a final generation for French wine

Welcome to the fifteenth edition of Senses of Direction, VoiceMap’s newsletter, where we share stories from around the world that spark curiosity and stimulate your senses.

This month, we travel to Bordeaux, where a way of life is declining alongside wine consumption. In Japan, we find out how microseasons with names like ‘evening cicadas singing’ might help us stay connected to the natural world and its rhythms. Lastly, we hear about two very different writers – George Orwell and Hunter S. Thompson – and their very different relationships to place.

Continue reading Orwell, Hunter S, Japan’s microseasons, and a final generation for French wine

Rome’s wolves and river crabs, sonic violence in Korea, plus Mandela’s mark on the world

Welcome to the fourteenth edition of VoiceMap’s newsletter, Senses of Direction, where we share stories from around the world that spark curiosity and stimulate your senses.

This month, we travel to Korea’s Demilitarized Zone to meet the people who live in this strange, liminal space. We also visit Rome’s wild side to find the many types of animals that have made their home in the city’s ruins.

Lastly, we put a spotlight on Nelson Mandela – who would have celebrated his 107th birthday yesterday – and share a smorgasbord of audio tracks about his life, from Stockholm to Madrid.

Continue reading Rome’s wolves and river crabs, sonic violence in Korea, plus Mandela’s mark on the world

Inimitable Bourdain, Harvey Milk’s Castro HQ, and a 27-year-long walk home

Welcome to the thirteenth edition of VoiceMap’s newsletter, Senses of Direction, where we share stories from around the world that spark curiosity and stimulate your senses.

Today we remember Anthony Bourdain – the inimitable travel icon who was born and also died in the month of June – as well as ‘The Mayor of Castro Street,’ who would begin speeches with “I’m Harvey Milk, and I’m here to recruit you!”

Finally, there’s a story about a Brit who’s been making his way home on foot to Hull for 27 years, via hair-raising routes including the Bering Strait.

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Catching luck in Mumbai, centuries of overtourism in Italy, and remembering George Floyd

Welcome to the twelfth edition of VoiceMap’s newsletter, Senses of Direction, where we share stories from around the world that spark curiosity and stimulate your senses.

Today, we’re sharing a delightful video that explains why Mumbai Local passengers are suddenly excited about buying train tickets. You’ll also find ideas from 18th century Florence for mitigating overtourism today, and a personal perspective on what Minneapolis was like the week George Floyd died, on the anniversary of his death.

Continue reading Catching luck in Mumbai, centuries of overtourism in Italy, and remembering George Floyd

Indoor Tours Webinar: Highlights and Insights

VoiceMap has focused almost exclusively on outdoor tours so far. We describe our reasons in more detail below, but they boil down to the fact that GPS playback creates an opportunity to deliver a compelling user experience whether a tour is in Stockholm, San Francisco or Shanghai. But our focus is starting to shift because we see strong demand for indoor tours at museums and art galleries, where GPS doesn’t work. 

We hosted a webinar on 23 April 2025 for publishers to explain our understanding of this opportunity and demonstrate how our user interface for indoor tours works. We also gave an overview of how to set up your own indoor tour in Mapmaker. 

You’ll find a summary below, along with a new program offering 100% royalties for new indoor tours. There’s also a video recording of the entire webinar. 

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Metal worms, portraits from Greenland, and hygge’s link to Hans Christian Anderson

Welcome to the eleventh edition of VoiceMap’s newsletter, Senses of Direction, where we share stories from around the world that spark curiosity and stimulate your senses. This week we’ve got a short musing on trains, created by the Mexican filmmaker known as Gawx. You’ll also find out what declining an offer of fresh whale meat from a plastic bag may or may not mean when you’re a foreigner living in Greenland. Lastly, there’s a moving story by Denmark’s favourite fairytale writer, Hans Christian Andersen, tracing the origins of the national concept of hygge.

Continue reading Metal worms, portraits from Greenland, and hygge’s link to Hans Christian Anderson

Upcoming Webinar: Unlock Year-Round Opportunities with Indoor Tours

Join us for a webinar on an opportunity that only 2% of publishers are taking advantage of – indoor tours. We’ll discuss our indoor tour player, which we designed specifically for spaces where GPS playback isn’t possible like museums and galleries, as well as the simpler process of publishing indoor tours using Mapmaker.

While we’ve built our reputation on exceptional outdoor tours – and walking tours in particular – our growing community of loyal users now prioritise VoiceMap experiences when they travel, giving us the perfect opportunity to go indoors.

Only 34 out of 1,648 tours on our platform use our indoor interface at the moment, but indoor tours don’t depend on good weather in the same way as our outdoor tours. They’re also an opportunity to offer tours at some of the world’s most visited attractions. Tours at the Apartheid Museum in Johannesburg, Rome’s Colosseum, and Lisbon’s Monastery of Jerónimos have already used the indoor player successfully.

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Earth’s largest, “god-mad” gathering, London’s endagered cabbies, and pints of DNA

Welcome to the tenth edition of Senses of Direction, VoiceMap’s newsletter, where we share travel-inspired stories that spark curiosity and stimulate your senses.

This week we travel to the banks of the Ganges, where a mind-bending 420 million people took part in the Hindu pilgrimage, Maha Kumbh Mela. We also look back at the history of London’s iconic black cabs, at a moment when their days may be numbered, and return to a pub in Cambridge that serves an ale named ‘Eagle’s DNA’ as a tribute to the pivotal scientific breakthrough that was first announced under its roof.

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Land of the (white) lotus eaters, Notre Dame 2.0, and brilliant women hidden in plain sight

Welcome to the ninth edition of VoiceMap’s newsletter, Senses of Direction.

This week, we dive into the crowded waters of Koh Samui, where the ‘White Lotus effect’ has brought a new tide of tourists. We also step inside the gleaming interior of Notre Dame 2.0, with a French YouTuber as our guide. Then, in celebration of International Women’s Day, we’ve got a story about a ‘wild’ woman who shocked 18th century Scotland by riding a sow through Edinburgh, but managed to leave her mark on the world nevertheless.

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Play your next tour by ear with VoiceMap Valencia

What comes to mind when you hear the term “audio tour”? Years ago, when we asked this question in a survey, the answer wasn’t a surprise. Audio tours make people think of dusty museums, where grubby devices play dry facts when you push a button.  

This misperception might be VoiceMap’s biggest challenge. The fastest way to change it is by getting somebody to listen to the audio from one of our tours. When they hear a voice talking to them – instead of at them – telling a story at ground level instead of 10,000 feet, their eyes light up. I’ve seen it over and over again. Music and sound effects help bring this type of personal storytelling to life, but it’s icing on the cake. 

In Version 14 of the app, codenamed Valencia, we’ve added inline audio previews that get you to that moment faster, if you’re new to VoiceMap. If you’re a loyal user who stopped thinking about dusty museums long ago, then Version 14’s inline previews will make choosing your next tour easier. It’ll guide you to the best choice in other ways too, including:

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McSpaghetti, jam sessions, and the bank of Scrooge

Welcome to VoiceMap’s newsletter, Senses of Direction.

In our eighth edition, we take a sensory journey to the Silk Road, where music remains one of the trade route’s most enduring exports. Cultural exchange through commerce is also the theme of a new book, taking us to the far corners of McDonald’s’ surprisingly eclectic empire, where you’re as likely to find macarons and McSpaghetti as you are a Big Mac.

And from Gloucester, on the site of a McDonald’s that was once a bank, there’s the story of a very real miser who inspired Charles Dickens’ fictional Scrooge.

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Time wealth, travel in 2025, and Bangkok’s backpacker hub

Welcome to the seventh edition of VoiceMap’s fortnightly newsletter, Senses of Direction.

In our first edition of the new year, we’ve got a selection of stories, trends, and conversations to inspire your travel plans for 2025. There’s a podcast with Tim Ferris and Rolf Potts, who talk about everything from long-term travel tactics and “vagabonding,” to redefining one’s mindset around success and seeing a city with new eyes.

There’s a series of larger-than-life vignettes from the pulsating heart of Bangkok’s traveller hub, and an engaging collection of trends for 2025 that shed light on how – and why – travel is changing. We also voyage to Paris to hear an esoteric take on why many a traveller’s aspirations culminate in this city, and the Champs-Élysées.

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Christmas mythmaking, perfect strangers, natural wonders and Paul Theroux

Welcome to the sixth edition of VoiceMap’s fortnightly newsletter, Senses of Direction.

This week, we’ve got a behind-the-scenes look at a beloved symbol of the holiday season, the Rockefeller Center Christmas Tree. There’s the unlikely story of a man who set off on his first-ever long distance cycle – all the way to India – after a chance encounter in a London pub, and a series of astounding photographs from this year’s Wildlife Photographer of the Year competition.

Lastly, there’s a reflection on travelling to Burma over the course of 53 years by Paul Theroux, “who, it’s fair to say, reinvented travel writing as an art form.”

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Get 100% royalties when you publish in key destinations

If you produce a tour in a key destination, listed below, and you publish it by 31 May 2025, you’ll earn royalties at 100% until the end of August. You’ll also get marketing worth $200, including a free Viator listing, a boosted Instagram Reel, and Google Things to Do ads.

We’re making this offer because of the potential we’ve seen to publish tours that sell well immediately. Over the last twelve months, VoiceMap has added 83 new destinations to the almost 500 it now offers globally. When those destinations were strategic, with data pointing to existing demand and network effects from our other tours in the region, the publishers often received their first royalty payments in just a few weeks. This has been especially true for smaller cities and towns, where there is a constant stream of visitors, but not quite enough for a regular guided tour.   

How to Qualify

  • Your tour must be in one of the destinations on our Key New Destinations, below.
  • You need to complete a short form, sharing your tour’s destination and the email address linked to your VoiceMap account. You’ll find that form here.
  • You must publish your tour by May 31, 2025. 

Most of the destinations on our list are in Europe, and we recently added destinations in Canada, the Mexico, and the US. 

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Follow destinations, publishers and your feet with VoiceMap Pepys

We published our 100th tour in London a few days ago. VoiceMap now covers close to 3,500 locations there, spread across intersecting routes over 250 kilometres long – or 165 miles, if you prefer. 

In total, we now have roughly three days of audio about this one destination. When you consider that VoiceMap has grown to offer tours in 450 other destinations, you’ll probably agree that the new features in version 13 of the app, codenamed Pepys, are particularly useful.    

With VoiceMap Pepys, you can:

  • Follow destinations and get a push notification or an email when there’s a new tour in London, Ljubljana, Los Angeles or the Liwa Oasis.
  • Follow your favourite publishers – from history teacher Sam Brearley, who published our 100th tour in London, to Context Travel, which has tours in 15 countries by an incredible network of destination experts.
  • Subscribe to our newsletter “Senses of Direction”, which celebrates curiosity and the human connections that make travel meaningful. 
  • Get push notifications to help you save battery if you stop to get a drink, grab a meal or take in a panoramic view while you’re out doing a tour. 
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Webinar Recording: Introducing Our New, Improved Pricing Plans

VoiceMap held a webinar in April to introduce publishers to the two new pricing plans we’ve launched as well as the extra features and services that are now included in the Pro and Premium plans. 

If you missed it, here’s a recording of the hour-long discussion. We talk about the “old plans” and how and why we’ve improved them. Key to this are  quicker turnaround times for tour production, along with additional production services, and more structured support with tour distribution and everything else that goes into getting VoiceMap tours noticed and promoted. 

You may want to jump to a specific topic, which you can do by viewing the highlights below. At the end, we answer some questions which you may have been thinking about yourself. 

Some highlights from the webinar:

(3:35) The introduction of the two new plans

(5:03) How will the new plans help with producing audio tours

(6:36) A look at what’s new in MapMaker, to help you know when your estimated review date will be 

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VoiceMap Rome: Insight and inspiration, indoors and out

It was only ten weeks ago that we released Version 11 of VoiceMap, with wishlisting and a redesigned tour library. At the time, VoiceMap 12 was earmarked for the end of May, but when I flew to Rome to meet a publisher a few days later, our plans changed. 

Context Travel were working on a tour of the Vatican Museums with five experts, each of them focusing on the parts of this enormous collection they know best. There are 54 galleries linking 1,400 rooms at the Vatican Museums, with 20,000 items on display.

I had visited once before and I understood the challenge. This treasure trove collected by one pope after the other, for centuries, is a lot to absorb in a single afternoon. It isn’t well curated, and at the end, when you’ve been overwhelmed into a tired, footsore resignation, you arrive at the crowning masterpiece: Michelangelo’s Sistine Chapel. 

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VoiceMap is ten

VoiceMap turned ten this month. Ten years is a milestone worth celebrating, but it also invites an uncomfortable question. Are we still a startup? 

I’ll start with what I think is the most straightforward answer. In the last twelve months, we’ve paid out more royalties than we did over the previous nine years combined. If a startup is a company with a business model that works best at scale, and most of its growth still ahead of it, VoiceMap is definitely a startup.   

Other metrics bear this out, from what has been a busy start to 2024: 

  • We released version 11 of the VoiceMap app, with wishlisting, adjustable playback speeds and a redesigned library. 
  • We published 90 tours in ten weeks. Our first 90 tours took almost 80 weeks.
  • We added new distribution channels, including Klook and direct listings with Google Things To Do. This is on top of what is already the widest and most flexible range of distribution options available for self-guided tours.
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Upcoming Webinar: VoiceMap’s new publishing plans

Join us for one of two webinars breaking down VoiceMap’s publishing plans, with a focus on the new features and services we’re offering to publishers.  We’ll look at why we’ve set them up this way – and why there are five of them – as well as how we expect the plans to develop over time. 

We have tours in almost 400 destinations now, and across all of them, we’ve seen a wide variety of opportunities and challenges – from production issues like GPS canyons and tight deadlines to distribution puzzles, like tours that do fantastically through one channel but barely sell anywhere else. We’ve always aimed to offer each of our publishers a solution—or at least a set of tools—that support their on-the-ground efforts and set them up for success, but with the new plans, we’re offering a more structured approach, where this is helpful. 

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