Audio Tour Case Study | Solving distribution challenges to sell more tours

Once Lynn Momboisse got her head around how to produce and distribute high quality audio tours, sales of her complementary walking and driving tours in California started seeing exponential growth

Lynn Momboisse is one of VoiceMap’s best-selling publishers. Sales of her walking and driving tours (18 and counting) in Carmel-by-the-Sea, Lake Tahoe, Sacramento and other parts of California have been steadily on the rise since her first tour, Carmel-by-the-Sea: Fairy Tale Houses Walking Tour, went live in mid-2019. Lynn earned five times more from tour sales in 2020 than in 2019, and her earnings quadrupled from 2020 to 2021. This trend broadly follows growth across VoiceMap’s platform, which is expected to continue.

Lynn’s success comes down to a few key ingredients:

  • She creates a wide variety of tours.
  • They aren’t in the Londons or New Yorks of the world, but in smaller cities or towns where her tours are among the only high quality tours on offer, whether guided or self-guided, and this helps her dominate the market.
  • Lynn offers walking and driving tours, most of which logically lead on from one another, giving visitors an opportunity to purchase two or more tours during their stay.
  • The tours are well-researched, full of personality, and of a high quality overall.
  • She has developed an efficient process for creating enjoyable tours that work seamlessly every time.
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Audio Tour Case Study | Dividing Lines: A History of Segregation in Kansas City

The Dividing Lines tour explores how segregation shaped Kansas City and its urban landscape over the course of a 90-minute drive through its centre. It was produced for the Johnson County Library by Christopher Cook and Nathaniel Bozarth, filmmakers and podcasters who used interview recordings as well as quotes from Tanner Colby’s book Some of My Best Friends are Black to add to an in-person bus tour that was already offered by library staff. 

The tour takes education out of the library and turns a drive through Kansas City into an immersive opportunity to learn. It was VoiceMap’s most popular tour in 2020.

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