Category: Podcasts

Audio Tour Case Study | Using self-guided tours to monetise your podcast or blog’s fanbase

Annie Sargent’s travel podcast has provided her with the perfect audience for a series of VoiceMap audio tours in Paris. In 2022, her sales were up by six times on 2021, and half of her listeners buy more than one of her five self-guided tours. 

Annie Sargent knows two things for certain about people who become fans of her travel podcast, Join Us in France: they enjoy audio, and they like France. They also really like her, it turns out, and with those three ingredients, she has a ready-made market for VoiceMap tours. 

This is one reason why Annie sells almost as many tours through her own website as she does through VoiceMap’s website and apps. It’s also why she sells more than one tour to most of her listeners. It helps that Annie’s tours are excellent, of course, with over 750 five-star ratings, and she has become one of VoiceMap’s most successful publishers, selling thousands of dollars’ worth of tours in 2022. 

Continue reading Audio Tour Case Study | Using self-guided tours to monetise your podcast or blog’s fanbase

Controversy: VoiceMap’s Podcast, Episode 1

Controversies — or potential controversies — exist all around us, all the time. But a single place can sometimes become a lightning rod for all of this pent up energy. Think of prostitution, for example. I think it’s safe to assume that the oldest profession has, well, professionals, just about everywhere. But by bringing prostitution out into the light, Bangkok’s red light districts have given us a focal point for all of the sex trade’s many complexities.

A red light district in Bangkok is one place we’re visiting today. We’re also stopping to look up at a statue of a long dead colonialist in Cape Town and considering what an inner city prison in Philadelphia says about the American dream. Continue reading Controversy: VoiceMap’s Podcast, Episode 1