Marketing Tools and Strategies for Independent Publishers

Upcoming Webinar | Tour Promotion: Marketing Tools and Strategies for Independent Publishers

Date: 20 May 2026 

Time: 14:00 BST / 15:00 CEST / 09:00 EDT / 06:00 PDT

You’ve created your VoiceMap tour. Now let’s work together to help it reach new audiences.

The foundations you build for your tour through reviews and ratings are amplified by VoiceMap – but those foundations need to be in place in order to see your tour really take off.

The best results come from joint marketing efforts. Whether your tour is newly published or has been sitting quietly for years, the right promotional effort can change its trajectory, making the difference between a tour that quietly exists and one that consistently sells. This webinar is for publishers who want to close that gap.

In this webinar, Alicia Chamaillé, VoiceMap’s Head of Content Distribution, will take you through the tools and strategies available to every publisher. She’ll cover the best practices for platforms like Instagram, TikTok, Facebook and YouTube. She’ll guide you through VoiceMap’s built-in distribution features, including OTA listings and QR code generators. She’ll also introduce new features and programs that VoiceMap will be launching, and how these will help you.

The session is designed to be practical and realistic. You don’t need to use every promotional channel. The goal is to understand what’s available and develop a toolkit that works for your tours, your location, and the time you have available.

You’ll also learn to identify and harness your existing audience, whether that’s through social media, email marketing, or blogging. The webinar is open to anyone, but you need to RSVP here to receive the Google Meet link.

Published by

Heléne Botha

LinkedInHeléne is VoiceMap's Community Manager, working with a global network of over 750 publishers to help them promote and distribute their tours. With a Master's in Human Ecology and postgraduate studies in Sustainable Development, she brings academic insight into how people interact with urban spaces. Seven years teaching English in China and South Africa honed her communication and editing skills, while her research in urban ecology and human geography informs her approach to place-based storytelling—giving her unique expertise in creating content that authentically connects travellers with destinations.

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